Why Aggregation Matters

Sometimes, I feel like I'm banging my head against a wall trying to describe just why feed syndication and aggregation is important.  In an earlier post,I tried to expand the universe of discourse by throwing out as manypossible uses as I could dream up.  Joshua Porter has written areally good article about why aggregation is a big deal, even justconsidering its impact on web site design: Home Alone? How Content Aggregators Change Navigation and Control of Content.